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This total includes references and bibliography.
Deadline
29 May 2008
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Description
How, in what circumstances, and to what extent can corporate sustainability* behaviours add value to commercial endeavour and make good business sense? Is sustainability a particularly useful device for managing intangible assets such as brand and reputation? Answer this question with a focus on the Hotel Industry.
*This term defies tight definition, but is commonly taken to include the 'triple bottom line': social, economic and environmental sustainability. Put differently, it involves evaluating company performance according to a summary of costs and benefits to the corporation's finances, the communities where it operates and impacts on natural resources.
Minimum of 30 References
APA formate referencing. With in-text reference.
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