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Note:
This total includes references and bibliography.
Deadline
15 March 2008
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Description
The Individual Case Study assignment is designed to facilitate understanding and application of key concepts and theory concerning various aspects of marketing decision making. Case Studies are provided (to be uploaded after writer is selected) An individual analysis must be done resulting in a 1500-word written report. The case should be summarized and key points highlighted before addressing the questions at the end of the case study.
a sample report is to be uploaded.
the report is 1500 but i need 4 of them addressing different case studies. The total word count is thus 6000 words.
criteria is as follows.
Criterion Mark
1 Executive Summary /5
2 Situation Analysis – demonstrating linkages to applicable marketing concepts/issues within analysis (breadth of analysis and justification) /50
3 Evaluation of alternative managerial decisions arising from situation analysis (the pros and cons) /20
4 Final recommendations following analysis, and justification of action plan /20
5. Format and quality of presentation /5
Total /100
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