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Deadline
06 February 2008
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Description
this essay is about relation between consumer behaviour and Sales persons and advertising influences.
key concepts:
The sales transaction
Consumer Vs marketers’ perspective on sales process
The complexity of commercials
Economic and social issues in advertising
Key Issues to be Considered:
Orientation / evaluation / consumption phases
ISTEA
Types of consumer
Power of the sales person
Bait and switch / ASAI
Advertising as persuasive communication
Potential gaps in advertising
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