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Note:
This total includes references and bibliography.
Deadline
22 March 2008
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Description
Preliminary outline:
1.Table of contents
2.Introduction of the fashion magazine in China
l The Chinese market of the fashion magazine once upon a time
l The Chinese market of the fashion magazine now
3.Analysis ELLE in China
l Background of ELLE
l Marketing enter model (In China)
l The objective of ELLE in China
l Type of target of ELLE in China
l ELLE’ s marketing strategy in China
l Recently market position in China
l Analysis of SWOT (Strengths, Weaknesses, Opportunities, Threats)
4.Analysis COSMOPOLITAN in China
l Background of CONSMOPOLITAN
l The objective of it
l Type of target of it
l Its marketing strategy
l Recently market position
l Analysis of SWOT
5.The contrast of these two magazines in Chinese market
l Their common ground in Chinese market
l Their differences and respective advantages in China
l Analysis of their respective future (market share)
6.Conclusion
7.Bibliography
(base on many compositions and articles of research)
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