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This total includes references and bibliography.
Deadline
08 December 2007
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Description
Choose one of the following titles;-
1. Assess the practical value of two of the following marketing planning models, in marketing management decision making in an industry of your choice:
a. Product Lifecycle
b. Boston Consulting Group Growth/Share Matrix
c. Ansoff’s Product/Market Matrix
d. Porter’s Generic Strategies
or
2. Discuss the impact of technological changes over the last 10 years on the marketing mix in EITHER, a retail service sector OR a business-to-business service sector of your choice.
Marking Scheme
INTRODUCTION AND PROPER FOCUS 10%
USE OF THEORY 20%
USE OF EXAMPLES 20%
LEVEL OF ANALYSIS 20%
CONCLUSION 10%
BIBLIOGRAPHY 10%
STRUCTURE AND PRESENTATION 10%
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choose one of the questions above , payment can be made asap!
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