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Undertake a market environment analysis of ‘bmi baby’ airlines in the UK. Provide an assessment on it’s competitive position and recommend a generic future market strategy
Note:
This total includes references and bibliography.
Deadline
06 November 2007
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Description
COURSEWORK
You are required to submit one individual piece of coursework as part of your final assessment for this module. This should be a report of not more than 1,500 words on one of the topics below.
This is an absolute word limit and marking penalties will be applied from 1501 upwards. Students will also be penalised by 2% for not declaring the word count on their essays.
You will be provided with guidance on the terms of reference and marking criteria in the first set of tutorials. You will need to discuss this with your tutor and decide which topic you will choose in the first set of tutorials.
Coursework Topic A
Undertake a market environment analysis of ‘bmi baby’ airlines in the UK. Provide an assessment on it’s competitive position and recommend a generic future market strategy.
You will need to undertake a brief PEST and SWOT analysis for the organisation. YOU MUST NOT APPROACH BMI BABY FOR INTERVIEWS OR RESEARCH HELP. Use the internet resources and latest company annual report, together with analysis of the competitive position and outlining potential threats and opportunities. You must indicate what you think is its current competitive market position from the analysis and recommend a generic market strategy. Your report should be appropriately structured, contain references to academic textbooks, journal articles, market research and statistical data as well as information on the organisation.
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